In the rapidly evolving landscape of unparalleled technology, autonomous cars and green technology, what really matters to the African-American consumer and buyers is that car manufacturers cut through marketing claims and technobabble to determine  what really matters to car buyers.    


DRIVEN is the premier platform for forwarding the agenda of African Americans in the automotive space and promote professional pursuits while providing quality driving experiences for the black car buyer. The DRIVEN Experience, a tribute to multicultural achievement in the automotive industry, along with the popular youth symposium, culminates with an unveiling and awards celebration.