DETROIT- The Branded Content Project announced Real Times Media (RTM) is among the 33 Black, Indigenous and people of color media outlets selected to participate in the Branded Content Project’s Sales Bootcamp, offering the cohort group an opportunity to receive state-of-the-art sales training to help launch new content marketing products.
As a participant, RTM will undergo training to improve how clients connect with our audience. As a pillared voice of the community, advertisers often look to RTM as a source of information. The bootcamp will better equip RTM to market the needs of those we represent, Black people.
“The Branded Content Sales Bootcamp is designed to help publishers grow their initiatives with the help of go-to-market strategies,” said Peter Lamb, Bootcamp coach and a 30-year marketing veteran who has worked with some of the world’s largest media companies. “We look forward to working with this group of BIPOC publishers to help sharpen their content marketing experience and maximize their content in a way that is attractive to readers and advertisers.”
“We are thrilled about participating in the Branded Content Bootcamp,” said RTM360 President Tanisha Leonard. “We are always pursuing innovative, revenue-generating practices to service our clients, sponsors, and community. We are looking forward to expanding our knowledge.”
About Real Times Media
Real Times Media (RTM) is a Detroit-based multimedia company with a legacy that stretches back over 100 years. As the parent company to five of the country’s most respected African American-owned news organizations, the Atlanta Daily World, Atlanta Tribune: The Magazine,the Chicago Defender, the Michigan Chronicle, and the New Pittsburgh Courier, it is our job to maintain the heartbeat of the African American voice.
Being built on the foundation of historic news brands affords RTM a depth of knowledge and assets that are multi-generational, relevant, and trustworthy. RTM has an ongoing commitment to delivering quality news, events, and entertainment for African American audiences. In addition to its news brands, RTM offers custom programming and niche publishing through Who’s Who In Black—a professional lifestyle brand focused on live and virtual business/social events and content; strategic communications consultancy services through its marketing services arm, RTM360°, and RTM Digital Studios, an unparalleled archive of historical photographs, videos, and film clips of the African American experience available through licensing for advertising, marketing, publishing, and film initiatives.